Marianthi and George Monedas create the first plus size fashion brand in Greece.
The first mat store opens in Nikaia, Piraeus.
mat fashion acquires its own knitwear plant, based in Attica.
mat fashion moves to its new, privately-owned headquarters of 2,500 m² at Metamorfosi (Attica).
The first mat outfits start to travel in Germany and Holland.
mat fashion officially initiates its exports, starting a decade of international presence in the most famous fashion trades in Paris, Moscow, Amsterdam, Milan, Dusseldorf, Copenhagen, Berlin and Madrid, among others.
The company inaugurates its first mat store in Cyprus.
mat fashion launches shop.matfashion.com, shipping to Greece and Cyprus.
More mono-brand mat stores are inaugurated in Kazakhstan, Romania and Russia.
Following a decade of rapid growth, the 21st mat store is inaugurated in Piraeus.
mat fashion is already present in 550 points of sale in more than 50 countries around the globe.
Within a subversive year in fashion, mat maintains its leading position in the Greek market by strengthening its eCommerce department. Parallelly mat is being named the 'Plus Size Brand of the Year 2021' for the fourth consecutive year by the team of 'Best in Fashion'. In addition, it enriches its product portfolio with iconic international brands that satisfy the tastes of even the most demanding fashionistas.
mat features in new markets such as the one of the United States of America, while the first Flagship Store opens its doors in the center of Athens, Ermou 74, as a premium conceptual store. A major collaboration between mat and the department store Printemps begins at Doha Oasis Mall in Qatar.
mat dynamically sets off the new year by launching a complete rebranding and renewal of the network, manifesting a new era of creativity!
July marks a milestone month for the company as one of its largest retail stores opens in Athens, inside the River West Mall.
Fashion that steals the spotlight
For the last four decades, with emphasis on body positivity and not restricted by sizes and body types, mat fashion has been creating modern outfits which accentuate women’s curves and help their unique personality traits shine.
The company was founded in 1987 by Marianthi and Giorgos Monedas, with a vision to create fashion that steals the spotlight in sizes 48 to 58. It quickly gained its place as the top Greek clothing company of its kind, playing a leading role in the Greek plus size fashion industry. Today, mat is reintroduced to all mat fashionistas who want to feel unique, feminine, beautiful and comfortable but most of all themselves.
The brand’s previous motto 'Free Yourself' and 'Real Size' is transforming to the tagline: 'Charismatic Life', mat fashion puts its signature in complete capsule collections for all women to live a charismatic life, for everyone in search of clothes and accessories that they really make a difference and evolve the concept of the total look. For the charismatic, inspiring personalities out there who want to show off their unique beauty with confidence.
Since 2007, the company has been operating at its new headquartes in Metamorfosi, near the Attiki Odos & Athens-Lamia National Highway. The 2500 sq.m. space was transformed with an avante-garde interior design, representative of the ideal creative environment for mat’s ultra-modern lines. In the process of dynamic growth, the company has also invested in a knitwear plant, based in Attica. This acquisition, belongs to the development of strategic growth through networks of innovation.
Going beyond Greece
Going beyond Greece, mat fashion creations travel across the world to meet all mat fashionistas. From Japan and Canada to Kazakhstan, Qatar and Martinique, mat fashion’s exports grow constantly, covering the needs of the global plus size market that knows no borders. Alongside a very strong exporting position, mat fashion has been participating since 2010 in high end international fashion fairs, travelling, to Paris, New York, Moscow, Vejle, Madrid, Düsseldorf, Amsterdam, Copenhagen and Milan, among others, whilst retaining its focus on expanding its operations globally, based on the brand’s high quality standards.
Owning 21 shops and 650 retail spots in more than 50 countries worldwide, mat fashion is here to confirm that quality and innovation are values that transcend all boundaries and borders. Providing every woman with services of an impeccable quality and uniquely stylish collections, the company has become a successful and reliable player in the fashion industry, not only in Greece, but also globally. And this can undoubtedly count as a victory for body positivity!