Marianthi and George Monedas create the first plus size fashion brand in Greece.
The first mat. store opens in Nikaia, Piraeus.
mat. fashion acquires its own knitwear plant, based in west Attica.
mat. fashion moves to its new, privately-owned headquarters of 2,500 m² at Metamorfosi (Attica).
The first mat. outfits start to travel in Germany and Holland.
mat. fashion officially initiates its exports, starting a decade of international presence in the most famous fashion trades in Paris, Moscow, Amsterdam, Milan, Dusseldorf, Copenhagen, Berlin, Madrid and Birmingham, among others.
The company inaugurates its first mat. store in Cyprus.
mat. fashion launches shop.matfashion.com, shipping to Greece and Cyprus.
More mono-brand mat. stores are inaugurated in Kazakhstan, Romania and Russia.
Following a decade of rapid growth, the 21st mat. store in Greece is inaugurated in Piraeus.
mat. fashion is already present in 550 points of sale in more than 50 countries around the globe.
For the last three decades, with emphasis on body positivity and not restricted by sizes and body types, mat. fashion has been creating modern outfits which accentuate women’s curves and help their unique personality traits shine. The company was founded in 1987 by Marianthi and Giorgos Monedas, with a vision to create fashion that steals the spotlight in sizes 48 to 58. It quickly gained its place as the top Greek clothing company of its kind, playing a leading role in the Greek plus size fashion industry.
With its core message focusing on “The Real You”, mat. fashion creates real size collections of clothes and accessories that take the total look to a whole new level, inviting every woman to express her true self. Thus, the company has managed to hold together a loyal community of proud mat. fashionistas, that stand out for their shiny personality, their enthusiasm and their passion for life and fashion.
Since 2007, the company has been operating at its new headquartes in Metamorfosi, near the Attiki Odos & Athens-Lamia National Highway. The 2500 sq.m. space was transformed with an avante-garde interior design, representative of the ideal creative environment for mat.’s ultra-modern lines. In the process of dynamic growth, the company has also invested in a knitwear plant, based in West Attica. This acquisition, belongs to the development of strategic growth through networks of innovation.
Going beyond Greece, mat. fashion creations travel across the world to meet all mat. fashionistas. From Japan to Canada to Kazakhstan and Martinique, mat. fashion’s exports grow constantly, covering the needs of the global plus size market that knows no borders. Alongside a very strong exporting position, mat. fashion has been participating since 2010 in high end international fashion fairs, travelling, to Paris, Moscow, Berlin, Madrid, Düsseldorf, Amsterdam, Copenhagen, Milan and Birmingham, among others, whilst retaining its focus on expanding its operations globally, based on the brand’s high quality standards.
Owning 21 shops in Greece and 550 retail spots in more than 50 countries worldwide, mat. fashion is here to confirm that quality and innovation are values that transcend all boundaries and borders. Providing every woman with services of an impeccable quality and uniquely stylish collections, the company has become a successful and reliable player in the fashion industry, not only in Greece, but also globally. And this can undoubtedly count as a victory for body positivity!